How to get paid to advertise on Instagram

If you’ve got a couple hundred or even thousand followers on Instagram, you’ve definitely caught yourself wondering how you can make money using that. A lot of people with relatively popular accounts make thousands of dollars every month on posting sponsored content and through affiliate programs of different brands, and the best thing, you don’t even need to have that many followers to get started. So how do you get paid to promote on Instagram for the first time?

Get paid for Instagram posts by brands

Brands, no matter how famous, are always after for audience and reception. This is what you have. If your followers are real and active, and if you have influence on them, you’re extremely valuable to brands of all kinds. The trust of your followers is your most important resource and leverage during negotiations. It can be difficult both morally and creatively to keep the balance between sponsored posts and your personality that you Instagram page reflects, but if you’re not relying on Instagram paid marketing to make a living, you can afford to rigorously select the brands to advertise.

How much can I you paid to advertise on Instagram?

Most profiles earn from 200 to 400 dollars per post, but some brands also offer their products, services or gifts as payment. But this fee doesn’t include only the process of posting itself - normally, you also have to create the photo or video and the caption and give the brand the rights to use that post for their advertising purposes. In order to negotiate the best deal possible, remember that you’re giving the brand exclusive access to your followers.

How to get paid for promoting on Instagram for the first time?

If you’ve got a significant number of followers, sooner or later brands will reach out to you themselves. But there is no need to wait, you can find brands and offer them your services themselves. Maybe you’ve already got some companies whose products you love and would like to advertise anyway - reach out to them, describe your profile, number of followers and offer to collaborate. If they agree - it’s perfect, as you won’t feel like you’re selling out, you will actually be promoting something you love. Another option is to find Instagram accounts similar to yours or slightly larger that do paid Instagram ads and to see which brands sponsor them.
You can then reach out to those brands with an offer.

Sign up on an influencer marketplace website to get paid for Instagram posts

There are many websites where owners of Instagram accounts can list their contact information and showcase their accounts for brands to buy sponsored posts. Some of the most popular ones include Grapevine, Shoutcart, indaHash and Fohr Card. All brands have differed rules and requirements when it comes to sponsored content, but it is good business to show respect for your followers by adding a hashtag indicating that the post is sponsored. Plus, it mostly never influences the way followers perceive the post.

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