Photo campaign with hashtags as a way to increase brand awareness

One of the most popular promotion techniques is photo contest creation. It’s easy to post a picture, and it’s easy to hash tag image, plus, the possibility of winning is exciting, so you can expect many followers to participate. So if you’re still wondering how to run a photo competition on Facebook, here are our best tips for this marketing idea:

Come up with an amazing prize for photo contests on Facebook

Some brands choose to give tacky popular prizes that everyone wants in every social media photo contest, but an iPhone or an expensive laptop may not be the way to go. You want to get as much exposure as possible while spending as little money as you can. This can be achieved if you offer something brand-related when running a photo contest on Facebook. This will probably cost you less than popular, but impersonal gifts, and it will encourage only people who are interested in your product to enter the photo contest in Facebook, not those who enter for the prize alone. One of the more valuable photography contest ideas is to offer several gifts at once, like they do in the Shortstack photo contest, to encourage more people to enter, as they will feel they are more likely to win.

Come up with a unique hashtag just for your Facebook hashtag contest

Find a hashtag that’s relevant to your brand, easy to comprehend and one that haven’t been used before on social media like Instagram, Facebook, and Twitter, and ask each follower to hashtag picture he or she posted as a contest entry. This way you and others can browse all entries, keep them organized, and cross-promote on other platforms. Hashtags are also a great way to get photo contest theme ideas, plus, you may be able to find successful contests conducted by other brands and see an example of how to organize a photo contest.

Feature followers who had the best ideas for photography contest

A photo competition on Facebook becomes much more successful if you add a voting element to it, allowing other contestants to choose the best entries. Some other hashtag campaign ideas suggest featuring some entries on your page. This will promote the contestants and make others want to participate even more in your hashtag contest Facebook in hope to get featured and gain followers.

Create a photo contest that’s easy to enter

You may have many photo competition ideas, but keep in mind that if you’re using a website or a smartphone app to conduct your photo contest for Facebook, it has to work perfectly well for users on their phones, tablets, and desktop computers. If the program is full of bugs and it makes it hard to enter the contest, nobody is going to bother even if they had the greatest picture contest ideas.

Now that you know how to create a photo contest on Facebook and ensure its success – come up with a hashtag and start gaining followers today!

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